If you were one of the many, many commuters who walked to work this morning (thanks to a power outage that brought the MBTA to a standstill) you may have noticed some slick posters championing some of Boston’s favorite musical artists. We’re here to tell you who’s behind them, and bring you some of the other important Boston music news you may have missed!
Record Company Launches Boston Music Poster Campaign
The Record Company, a nonprofit seeking a sustainable and equitable Boston music scene, is turning heads with the new “Boston music is” campaign. During the month of June, stylish black and white photographs with the words “Boston music is” painted across the posters can be seen along Red and Orange line trains and bus shelters. The campaign was done by MullenLowe as part of the 25Forty project, in which 40 ad agencies around the country are mentoring 25 high school students each. MullenLowe partnered with the Boston Arts Academy to carry out the project. The posters feature local artists such as Bent Knee, Michael Christmas, and Julie Rhodes, among others. Give the artwork a gander next time you’re waiting for the T, and keep supporting local artists!
Local Rapper Latrell James is the New Voice of Cheerios
Local hip hop/rap artist Latrell James thought he would be going small and local before going big, according to a recent Boston Globe article, but James will now be recognized in homes across the country as the voice behind a new advertisement for Cheerios. Latrell James tapped into his penchant for emotionally profound music and his aptitude for production to create the cheery score to the advertisement. Latrell nailed it on the charming factor. His feel-good and upbeat melody goes hand-in-hand with the touching montage of happy kids noming on the crunchy O’s. Check it out! (And, if you’re looking to hear more from James, head to our YouTube channel to hear him perform stripped-down versions of his songs in our Neighborhood Sessions)
Berklee Summer in the City Begins
As you are wandering about Beantown this summer enjoying the heat of summer, be sure to stop by one of the many Summer in the City events. Berklee College of Music students, alumni, and faculty will be showcasing their talents in various outdoor venues around town. Catch some of the prestigious college’s promising young artists at the Boston Public Library, Castle Island, the Lawn on D, and some other great summer hang-out spots. The series culminates in Beantown Jazz Festival on September 30. If you blew your last paycheck on that air conditioning unit last week, fret not! All of these events are absolutely free.
Music Meeting with the Mayor
The City of Boston Mayor’s office of Arts and Culture is organizing a meeting for this Tuesday, June 13 to open up a conversation between Mayor Walsh’s office and the Boston music community. The conversation will be centered around music resources and how the city can offer better support to the music community. The event is free and hosted by Sonos. Stay up to date by following the Facebook event and register your attendance through Eventbrite.